Kristen Shenk, MLTI NYC Founder + Creative Director
Kristen is the Founder + Creative Director of MLTI NYC, a multi-disciplinary boutique creative agency based in New York City — specializing in Campaigns, Branding, Art Direction, Graphic + Motion Design, Photography, Brand Films, & More for Fortune 500 Companies and Start-Ups.
Shockingly, only .1% of creative agencies are founded by women. After designing and leading teams at Nike and PepsiCo for 10 years, Kristen created MLTI NYC to tell compelling visual stories and powerfully bring brands to life in order to build brand love — all from a diverse, global, and female-led perspective. Kristen believes that advertising and design play a critical role in shaping society’s view of the world — and, thus, the people and perspectives behind the stories we tell matter.
MLTI NYC is a team of visionary thinkers and relentless craftspeople with great taste and a modern aesthetic. We strive to consistently deliver results that are aspirational, culturally relevant, and pack a bold (and sometimes playful!) punch. Our clients include PepsiCo, Foot Locker, Nike, and Amazon, as well as a series of female-focused and female-founded Start-Ups.
Aside from MLTI NYC, Kristen also recently launched a women’s running apparel brand, DWNTWN Run Co., which merges function and style for the modern female runner. The signature product is an innovative sports bra with pockets to stash your phone, cards, and keys.
Inspired to share wisdom gleaned from her entrepreneurial journey, Kristen is in the process of writing and designing a small-format coffee table art book on topics of Creativity, Entrepreneurship, + Mindfulness.
For new business inquiries, please reach out to info@mltinyc.com. We’re excited to partner with you to build thoughtful, impactful creative.
About Us
We partner with brands to create Campaigns, Stories, Films, Experiences, & Multi-Disciplinary Design in order to Engage, Inspire, & Build Brand Love.
Creative Disciplines:
- Campaigns
- Branding
- Graphic + Motion Design
- Photography
- Brand Films
- Strategy
- Copywriting
- Brand Experiences
- Retail
- Social Media
- Storytelling
- & More
New York City based, female founded, and obsessed with visual storytelling, we are smart, big picture thinkers with ambitious vision and great taste.
Our Work
BETTER WITH PEPSI
How do you show Pepsi x Food pairings in an aspirational and delicious way? We developed the Visual Identity System + Campaign for the UK region’s “Better With Pepsi” Pepsi Max program—spanning Digital, Out of Home, Retail, Packaging, & Motion Design—creating a bold, energetic, mouth-watering visual language.
PRIME VIDEO @ COMPLEXCON
Concept, Design, & Production oversight for an interactive 40×40’ Prime Video booth at ComplexCon 2021, featuring 2 Amazon Original shows—Fairfax and The Boys. We designed the Fairfax side to exude a tone of “Satirical Cool Retail” and The Boys side to express “Anti-Establishment Underground Rebellion.” Over the course of 2 days, 3000+ people experienced the booth, everyone walking away with free stuff. The experience was designated as 1 of “10 brands that won ComplexCon 2021.”
FOOT LOCKER COLLABORAID
Creatively Charged, Community Driven.
We developed the social campaign for Foot Locker’s Collaboraid program—a series of 16 limited-release product collections, created in collaboration with leading creators and culture-drivers. The Collaboraid Collection was created to help aid global youth communities most affected by the pandemic.
BRISK ICED TEA
To launch Brisk Canada’s new packaging, we created a visual identity system and five flavorful videos. Bold, chuggable refreshment called for bold color, bold typography, and a bold journey into the wonderfully creative world of Brisk.
Zi
Launch Campaign, Film, Photography, and Storytelling for Zi, a Shanghai-based maternity apparel & footwear company. We wanted to bring an aspirational tone to this category—celebrating the strength and beauty of creating new life.
DWNTWN
Brand Identity, Naming, Photography, Film, Web, and Launch Campaign for DWNTWN Run Co, a new female-focused running brand merging function and style. The art direction and tone of voice was inspired by the energy of New York City running.
(Co)Laboratory
Naming and Brand Identity for (Co)Laboratory, a first-of-its-kind studio and content incubator at the intersection of sports and entertainment. We wanted the name and visual identity to reflect themes of collaboration, creation, and partnership.
Selenic
Brand Identity and Visual Center for Selenic, an astrological consulting company. To connect with the brand’s target audience of C-Suite executives, we wanted to give the brand a modern yet luxe look & feel, with simple, restrained symbology.
Foot Locker SOCIAL Campaign
Visual Center & Social Campaign for Foot Locker’s NBA All-Star Weekend product drops. We developed a flexible visual system, then delivered 100+ still and animated assets to be deployed across Foot Locker’s social channels.
NIKE HOME & AWAY CAMPAIGN
Film Campaign celebrating the Nike Air Max Home & Away collection. We created 5 films, across 5 US cities, collaborating with professional athletes, artists, musicians, and influencers to tell each city’s story through the lens of sneaker culture. The campaign was Foot Locker’s Tier 1 initiative for Q1 2019.
CLIENTS
