We created from concept to completion Amazon Prime Video's inaugural booth at renowned streetwear convention ComplexCon. The 40' x 40' booth featured 2 interactive experiences based on 2 Amazon Original shows, Fairfax and The Boys; 6 Jeff Staple shoe drop give-aways; 7 custom-painted Distortedd jacket give-aways; and a crew of theatrical Brand Ambassadors serving smiles, laughs, excitement, and free merch. We designed the Fairfax experience to exude a tone of "Satirical Cool Retail" and The Boys experience to express "Anti-Establishment Underground Rebellion." Over 3000+ people experienced the Prime Video booth, which was deemed "Top 10 Booths at ComplexCon."