(CO)LABORATORY
We created the Naming and Brand Identity for (Co)Laboratory, a first-of-its-kind studio and content incubator at the intersection of sports and entertainment. We wanted the name and visual identity to reflect themes of collaboration, creation, and partnership.
Credits:
Creative Director: Kristen Shenk
Naming: Kristen Shenk, Kalle Crafton
Designers: Kristen Shenk, Zed Yasay
Animator: Tommy Ditsu
Client: (Co)Laboratory, Jaymee Messler