"Creatively Charged, Community Driven." We developed the social campaign for Foot Locker’s Collaboraid program—a series of 16 limited-edition product collections, created in collaboration with leading creators and culture-drivers such as Jason Woodside, A$AP Ferg, and Market and brands such as Vans, Puma, and Converse. The Collaboraid Collection was created to help aid global youth communities most affected by the Covid-19 pandemic.