FOOT LOCKER x NIKE HOME & AWAY
We partnered with Foot Locker and Nike to create a 5-part film campaign for the "Nike Home & Away" city-inspired Air Max sneaker collection. We created the concept, story, script, production, and post-production—collaborating with professional athletes, artists, musicians, and influencers to tell each city's unique story—all through the lens of sneaker culture. We created a consistent conceptual framework for the campaign and used light and projection to bring an elevated, cinematic look + feel to the films. The result was a collection of authentic and compelling stories across Detroit, Philly, Seattle, Dallas, and Baltimore—a chance to shine a spotlight on these often overlooked cities and the proud heroes and heroines who call these cities Home.
Credits:
Executive Creative Director: Kristen Shenk
Creative Consultants-Directors: Gian Lanfranco, Rolando Cordova
Film Director: JB Carlin
Director of Photography: Justin Hamilton
Production: WTP Pictures
Executive Producer: Jesse Ford
Producers: Ilaria Conte, Tyler Zelinsky
Editor: Kate Walsh
Motion Graphics: Diego Salinas
Talent: Amari Cooper, Lady Jade, Channing Beumer, KG Graham, Doug Baldwin, Kayce Kirihara, Nick Beeba, Richie Le, Ralph Romeo, Tee Grizzley, HaHa Davis, Kameko, El Cappy, Lil Key, Deetranada, KevyKev, Mr Bez, LGP Qua, Bri Steves, Jerome Whitfield Jr, Lex Hernandez