Lipton Fusions (PepsiCo) commissioned us to create a new line extension of fruit-forward tea to appeal to a new generation of tea and juice drinkers.

We explored a robust range of packaging solutions to arrive at a solution that infuses vibrant illustrated fruit cues and custom sub-brand typography to communicate a zesty, fruity, and refreshing new line of tea-meets-juice.

The result is a natural extension of the Lipton portfolio while standing on its own as a new proposition to successfully combat competitors on-shelf.