REVOLUTIONARY PICKLEBALL. Revolin Sports is a pickleball company who makes performance-driven paddles. We re-staged Revolin's brand through a confident, high-performance "bold sport" strategic lens — crafting a brand expression this is true to their performance-first ethos and creating differentiation amidst a market saturated with 'cute' lifestyle brands. We created a bold, graphic design system characterized by macro graphics, peak-action photography, dynamic crops, proud headline, grid system, and 'modern varsity' color palette. The full graphic system comes together with both boldness and restraint.