Wilson Sporting Goods commissioned us to create a digital and out of home campaign to celebrate Wilson as the official ball of the US Open. We created a series of bite-sized content, which were deployed across Social Media, Paid Ads, Retail Stores, and Out of Home across NYC (and beyond). The visual language hinged on the iconic optic yellow US Open tennis ball color, lighting up the streets of New York and driving iconic memorability. On the heels of the US Open, we transitioned to multi-sport storytelling, showcasing Wilson's central role across the professional sports landscape (tennis, football, and basketball) in a simple, fun, and immediate way.