ZI MATERNITY
Launch Campaign, Film, Photography, and Storytelling for Zi, a Shanghai-based maternity apparel & footwear company. We wanted to bring an aspirational tone to this category, celebrating the strength + beauty of creating new life and the dynamism + diversity of womanhood. This campaign centered around the launch of specialized footwear for maternity. Because this type of innovation was new to the maternity category, we wanted the film storytelling to be both anthemic and educational. Thus, we created 2 films: firstly, a brand film—a celebration of the strength and beauty of bringing new life to the world, and secondly, a product-focused film—a behind-the-scenes round-table discussion featuring Zi's Founders and Footwear Designer to educate and inspire the customer.
Credits:
Brand Film:
Executive Creative Director: Kristen Shenk
Creative Consultants: Gian Lanfranco, Rolando Cordova
Film Director: Sophia Banks
Director of Photography: Kevin Garrison
Photographer: Kat Page
Production: ASL Productions, Orange Grove Ave
Talent: Nikii Soohoo, Hopeanne Hintz, Nancy Monarrez, Kamri Cole, Christine Lee, Chris Tae Lee
Editor: Matt Hollis
Colorist: Ty Roth
Copywriter: Kalle Crafton
Packaging Design: Della Tosin
Client: Zi Maternity
Behind-the-Scenes Film:
Executive Creative Director: Kristen Shenk
Film Director: Kristen Shenk, Ben Grody
Director of Photography: Jason Banker
Production: ASL Productions
Producer: Ben Grody
Talent: Marco Boehler (Zi Founder), Kasia Slawiak (Zi Co-Founder), Jeff Henderson (Zi Footwear Designer)
Set Designer: Bjorn Park
Editor: Kate Walsh
Motion Graphics: Mike Ahlskog
Client: Zi Maternity
